HQF Data Source

6

Bachelor's Degree in Commerce and Marketing. Directions: a) Electronic marketing b) Tourism marketing c) Agricultural marketing Department of Commerce and Marketing. School of Management and Economics. Technological Educational Institute of Crete.

Description

Upon completing the curriculum, the learner shall be equipped with knowledge in order to understand concepts about marketing and advertising in general, along with their specialisation on electronic, tourism, and agricultural marketing. The graduates of the Department, based on their specialised scientific and technical knowledge, shall work, either on their own or in collaboration with other scientists, on the design, research and application of technology, on modern and special fields of Marketing and Advertising, such as market research, development of sales, advertising, and promotion.

Further Information

The purpose of the Department is the teaching and educating of students in the science of marketing with emphasis on electronic marketing, on the marketing of agricultural products, and on the marketing of tourism services. Teaching and education of students is enriched with the opportunity offered by new technologies, and specifically by the innovative methods for the promotion and advertising of products and services through the internet and by using new information, communication, and multimedia technologies.
The curriculum of the Department has been designed in order to cope in general with the needs of the market labour and specifically provide graduates with the necessary knowledge, in order for them to be capable of successfully copying with the new challengers created, through the integration and adoption of the new IT and communication technologies in the field of marketing.
Towards this direction, apart from the core theoretical knowledge, a large part of the education is focused on practical applications through the teaching of laboratory exercises. This achieves the successful linking of theoretical and practical knowledge, in order for the department graduates to have deep knowledge of marketing.

Relation To Employment

The certificate of studies is necessary for the B' or C' Class Accountant - Tax Technician, and it is necessary for anyone working in Marketing position in businesses or Organisations.

Transitions

Access to this type of qualification have those who have completed at least the secondary education (level 4).
Holders of such qualifications gain access to study programmes at the same level or at level 7 or 8.

Ways To Aquire

Qualifications of this type are acquired via formal education.

Awarding Body

Technological Educational Institute of Crete

Qualification Type

BACHELOR DEGREE (PTYCHIO/DIPLOMA ANOTATIS EKPAIDEFSIS)

Name

Higher education

Purpose

Basic

Duration

4 years

Supplements

Thematic Areas

Accounting and taxation
Marketing and advertising