HQF Data Source

6

Bachelor's Degree in Marketing and Advertising. Department of Marketing and Advertising. Faculty of Business Administration and Economics. Alexander Technological Educational Institute of Thessaloniki.

Description

Knowledge and skills: Marketing and Advertising (such as the scheduling of market research, market research, market control, production of advertisements and hosting of exhibitions) and Computers.

Further Information

The curriculum of the Department of Marketing and Advertising offers students with the necessary scientific and technological knowledge, in order to be able to use modern technology in specific fields of marketing, such as the promotion and sale of products and services to the public and private department. Moreover, the department creates well-trained business executives for successful public relations.

Relation To Employment

The professional rights of the graduates of the Department of Marketing and Advertising are established in Presidential Decree 78/1989 (Government Gazette 36/7.2.89/file A).

Transitions

Access to this type of qualification have those who have completed at least the secondary education (level 4).
Holders of such qualifications gain access to study programmes at the same level or at level 7 or 8.

Ways To Aquire

Qualifications of this type are acquired via formal education.

Awarding Body

Alexander Technological Educational Institute of Thessaloniki

Qualification Type

BACHELOR DEGREE (PTYCHIO/DIPLOMA ANOTATIS EKPAIDEFSIS)

Name

Higher education

Purpose

Basic

Duration

4 years

Thematic Areas

Marketing and advertising
Wholesale and retail sales