Bachelor's Degree in Digital Media and Communication. Department of Digital Media and Communication. School of Applied Technology. Technological Educational Institute of Ionian Islands.


Upon completion of the study programme, the student possesses:
1. Knowledge of communication methods and their social implications, and familiarity with the relevant new technologies.
2. Technical background knowledge regarding the modern technologies that are behind the media.
3. The ability to produce analytical studies, design and implement modern products and services related to social media, the Internet and new media, in general.
4. The ability and tendency to follow developments in digital media and adapt globalized nature applications at local or national level.
5. The required background in economic and administrative knowledge to enhance his/her capacity to deal with advertising and marketing.
6. Ability of critical analysis of any kind of applied forms of communication and their resulting consequences.
7. Communication competences in written and oral.

Further Information

The Department of Digital Media and Communication occupies an important position in the field of the Technological Educational Institutes and, more generally, in the area of higher education in Greece. This position results on the one hand from the innovation of the study subject, on the other hand from its exclusivity nationwide.

Digital Media and Communication represent a growing part of the means of expression, entrepreneurship, but also of everyday life. The object of Digital Media and Communication includes all theories, methods, techniques and tools that govern and treat a wide range of media, ranging from information to entertainment and the arts, focusing on the trend towards their digital form, social networking and the Internet.

In the labour market, there is a shortage of graduates who have this combination of knowledge and skills which will allow them to engage in this professional area, which extends from the media to the advertising, tourism and cultural management, and freelance web expertise.

The approach of these media has in fact a social, cultural, aesthetic and, of course, technological aspect, thereby providing the methodological practice with an inclusive dimension. We thus aim to create an educational environment which promotes interdisciplinary understanding of Digital Media and Communication and the investigation of this scientific field in a constantly updating way in order to follow the developments of theory and practice in the now globalized world of affairs. To this end, the Department, since its establishment until today, is based on the interdisciplinary character of its field. The curriculum includes courses of different disciplines, courses of Social Media Networking, Mobile Devices and their Applications, Tourism, Culture, Journalism and Public Relations. The course structure is as follows:
1. Digital Media
1.1. Digital Media in general
1.2. Introduction to Digital Media
1.3. Current Trends in Digital Communication and Digital Media
1.4. Legal and Regulatory Framework for Digital Media and Internet
2. Computers-Internet and Networks
2.1. Internet and Digital Media
2.2. Computer Networks and Internet Technologies
2.3. Internet Search Engines and Information Retrieval
2.4. Technologies and Mobile Devices Applications
3. Multimedia
3.1. Production of audio-visual media
3.2. Production of Image Digital Applications and Animation
3.3. Digital Design of print media
3.4. Digital Media & Entertainment
4. Communication
4.1. Generalities on Communication
4.2. Principles of Communication - From Analog to Digital World.
4.3. Integrated Communication Strategy
5. Journalism - Policy
5.1. Journalism and Public Speech
5.2. Electronic Journalism and Data Journalism
5.3. Political Communication and Image Management
6. Society - Business
6.1. Social Psychology and Social Interaction
6.2. Operational Communications and New Technologies
7. Public relations
7.1. Public Relations in the Digital World
7.2. Integrated Strategy of Public Relations
8. Business Administration
8.1. Administration
8.2. Principles of Business and Organisation Administration
8.3. Digital Media Management
8.4. Persuasion and Leadership in the Digital Age
8.5. Dispute Resolution and Crisis Management in the Digital World
8.6. Corporate Social Responsibility
8.7. Corporate Social Responsibility and Ecology
8.8. Current trends and tools
8.9. New Entrepreneurship Models in the Digital World
9. Social Media Networking
9.1. Introduction to Social Media
9.2. Social Media and Promotion Strategies
10. Advertising & Marketing
10.1. Advertising
10.2. Advertising and Communication Strategy
10.3. Online Advertising and Digital Signage Systems
11. Marketing
11.1. Principles of Marketing
11.2. Marketing of Print and Digital Media
11.3. Electronic Commerce
12. Research Methodology - Statistics
12.1. Methods of Qualitative and Quantitative Research
12.2. Statistical Theory and Analysis
12.3. Research, Writing and Presentation of Scientific Study
12.4. Problem Solving and Innovation
13. Tourism
13.1. Tourism and Tourism Industry in the Digital Age
13.2. Digital Media and Social Media Networking in Tourism
14. Economics
14.1. Economics of Internet and Digital Media
14.2. Pricing of Digital Products and Services
15. Culture
15.1. European Culture and Ionian Culture
15.2. Digital Culture and Museums
16. Foreign Languages
16.1. English Terminology in Digital Media
- Human-Computer Interaction
- Administration of Cultural Units
- Advanced English
- Consumer Behaviour

Relation To Employment

Graduates of the Department can be employed either as employees or as self-employed in the following labour market sectors: (a) communication-PR-event management, (b) advertising, (c) mass media (electronic and print), (d) audio-visual media production, (e) web expertise (incl. social media, mobile), (f) tourist-cultural management.


Access to this type of qualification have those who have completed at least the secondary education (level 4).
Holders of such qualifications gain access to study programmes at the same level or at level 7 or 8.

Ways To Aquire

Qualifications of this type are acquired via formal education.