Bachelor's Degree in Public Relations and Communication. Department of Digital Media and Communication. School of Applied Technology. Technological Educational Institute of Ionian Islands.


Graduates of the Curriculum of Public Relations and Communication is sought to have upon graduation the following:
1. Knowledge of communication methods and their social implications, and familiarity with the relevant new technologies.
2. Ability to analyse social data, gather information and synthesise ideas, with the aim to achieve communication strategic objectives.
3. The required financial knowledge to enhance their capacity to deal with companies advertising and marketing.
4. Ability of critical analysis of any kind of applied forms of communication and their attendant consequences.
5. The cultural, philosophical and psychological education required for the general subject of their occupation.
6. Communicative competence in written and spoken word.
Thus, graduates of the Curriculum of Public Relations and Communication have a wide range of professional occupations and a wide scope to continue their studies at postgraduate level. Moreover, the goal of higher education cannot be other than the creation of scientists always flexible towards a constant adaptation to new scientific and social data. It is to impart students with a strong knowledge base to be able to watch the rapid evolution of sciences and societies.

Further Information

The Curriculum of Public Relations and Communication occupies an important position in the field of the Technological Educational Institutes, and more generally in the area of higher education in our country. "Public Relations and Communication" are nowadays in the heart of modus operandi of societies. Thus, critical approach of contemporary relevant practices, behaviours and technologies is now imperative. The objective is the scientific consideration of the field of Public Relations and total Communicative scene, aiming to a comprehensive and critical knowledge which has to do with society and culture. Studies in this scientific field seek to promote understanding of the scope of practice of Public Relations and Communication methods in our social, aesthetic, political and cultural environment in all forms under which they are developed, i.e. from speech to electronic media and from the written word to the Internet. We thus aim to create an educational environment which promotes interdisciplinary understanding of Public Relations and Communication and the investigation of this science in a constantly updating way in order to follow the developments of theory and practice in the now globalized world of affairs. To this end, the Department, since its establishment until today, is based on the interdisciplinary character of its field. The curriculum includes courses of different disciplines, courses of Culture, Political Science, Communication and Sociology, Psychology and Behavioural Science, Philosophy and International Relations, Media and Information, Multimedia, Law courses, courses of Marketing and Economic Theory. During its operation, the Curriculum of Public Relations and Communication of the Technological Educational Institute of Ionian Islands has proven that it fosters critical thinking and research, submits its own proposal in the modern communication affairs and is open to international developments, based on its high quality teaching staff and demanding students.

Relation To Employment

Graduates of the Department of Public Relations and Communication are professionally employed in all areas of the knowledge content of the Department, as either executives of Public or Private Companies and Organisations or as self-employed. Generally, they are professionally engaged in:
• Creating or staffing PR companies or filling respective positions in public or private organisations and businesses.
• Creating or staffing companies of applied communication, communication strategy for firms or individuals, advertising, marketing, image projection of public or private entities, organisation of workshops, conferences, exhibitions and other events, promotional programmes for products and services, preparation and implementation of intra-corporate communication programmes, campaigns, political communication strategy, etc.
• Participation in surveys and interpretation of corresponding results.
• Staffing of media, i.e. television and radio stations and newspapers in the subjects of broad knowledge content of their studies.
• Staffing of heritage management actions and, in general, of Culture, at a communicative level.
• Dealing with the theoretical investigation of the phenomenon of communication at both teaching and research level.


Access to this type of qualification have those who have completed at least the secondary education (level 4).
Holders of such qualifications gain access to study programmes at the same level or at level 7 or 8.

Ways To Aquire

Qualifications of this type are acquired via formal education.