Bachelor of Business Administration. Technological Education graduate. Advnaced Semester Directions: a) Business administration b) Marketing. Department of Business Administration. Faculty of Management and Economics. Technological Educational Institute of Athens.


Introductory Direction - Business Administration:
Learning outcomes describe what the student is expected to know, understand and do, after the end of the learning process and the successful completion of all evaluative processes. In the introductory direction "Business Administration" learning outcomes can be classified into 3 levels:
1) Learning outcomes for the first 2 semesters, (12) core courses / common in the three Introductory Directions. In the next two semesters, specialization courses are taught that are common to both directions (Business Administration and Marketing)
2) Learning outcomes for direction "Business Administration" in semesters 5 to 7 and
3) Learning outcomes for direction "Marketing" in semesters 5 to 7.

Subject-specific competences for Business Administration
1. Definition of the operation of a business in relation to its surroundings in order to detect relevant trends and adapt to them.
Respective Courses: Micro-macro economic, public finance, consumer behaviour, marketing for technology products and innovation, international trade and international management / marketing.
2. Ability to identify and analyse a business problem and formulate a solution (e.g. motivation of staff, financial problems and responses, entering new markets, new product development).
Respective Courses: Marketing, Human Resource Management, Control Systems, Practical Marketing applications.
3. Ability to select and use appropriate and sufficient tools (e.g. for market research, statistical analysis, comparison of indices).
Respective Courses: Statistics, Mathematics, Operational Research, Programming & Analysis of Financial Statements, Marketing Research
4. Ability to perceive the effects of existing and new technology in markets and businesses (e.g. internet / mobile, e-business, ERP etc.)
Respective Courses: e-commerce, e-marketing and interactive multimedia, administration / accounting information systems, electronic communication and social media.
5. Ability to understand the business operations of the enterprise, their relationships, operational ratios, business segments, while making a connection between the corresponding theories and interactions with the local and international environment
Respective Courses: Supply Chain, Marketing, Integrated Marketing Communication, Finance, Administration, Tax Accounting
6. Ability to run a company - planning and control issues using concepts and methods (business plan, budget and analysis of deviations, control and design of appropriate proposals).
Respective Courses: strategic management / marketing, planning and analysis of financial statements, external & internal control systems.
7. Understanding of management information systems (MIS), use of the accounting information system and use of office systems.
Corresponding courses: introduction to computer science and networks, administrative-economic computer applications, administration / accounting information systems, marketing decision support systems.
Generic Competences
8. Ability to teamwork: This ability is essential in the modern multi-scientific, multi-national business environment. The student, after completing the curriculum, will be able to set up a professional collaboration team, coordinate, allocate resources and monitor / evaluate the results of the team's work and resolve any problems and conflicts that arise.
9. Capacity for autonomous work, initiative and time management: The student, after completing the curriculum, will have acquired the ability to concentrate on a difficult task, taking advantage of all existing resources and handle projects within a specific timetable.
10. Written and oral communication and use of optical instruments: After completion of the course, the student will have the ability to produce high quality written reports, argue and defend his choices and present his/her work, using optical media (e.g. presentations using a projector).
10. Ability of critical analysis and self-criticism: The student, after completing the curriculum, will have the ability to analyse and interpret data, identify and use appropriate decision-support arguments, criticize and apply self-criticism.
12. Ability to investigate, analyse and summarize information from different sources: the student, after completing the curriculum, will have the ability to find and use different sources of information, e.g. electronic, written, oral, professional, scientific, local, global, etc. to support the investigation and solve business problems creatively.
13. Communicative competence in a second (foreign) language: the ability to communicate in English at a professional level is absolutely necessary and developed through specific professional texts and business terminology. Upon completion of the curriculum, the student will have the capacity of sufficient communication (read, write) in matters of administrative practice in English

Further Information

Direction of Business Administration: It offers the students advanced knowledge, skills, and competences in Business Administration, which shall allow them to create a successful career, while preparing any student interested to continue to the 2nd cycle of studies (postgraduate studies in Business Administration). In addition, the purpose of the department is the development of integrated personalities for the graduates, who shall actively contribute to the financial and cultural development of the country. Subjects taught: Administration of Operational Functions, Human Resource Management, Marketing, Accounting and Finance, Entrepreneurship.

Relation To Employment

The Department of Business Administration has the cognitive subject of its Introductory Directions (Presidential Decree 95/2013, Article 2, par. G). Under the current institutional framework, every Introductory Direction (a. Administration of Tourism Businesses and Businesses, b. Administration of Health and Welfare Units, c. Business Administration) is addressed to a separate number of admissions, through a separate code of choice when completing the computerized admissions card and has a curriculum that is based on its cognitive subject. At the same time, it is expressly provided that the relevant Introductory Direction is indicated in the Department's Study Title. Also, the graduates of each Introductory Direction are bestowed with professional rights based on different PD.:
PD 107/ 1989 on Business Administration.
PD 351/1989 on the Management of Health and Welfare Units
PD 356/1989 on the Administration of Tourism Businesses and Hospitality Businesses.


Access to this type of qualification have those who have completed at least the secondary education (level 4).
Holders of such qualifications gain access to study programmes at the same level or at level 7 or 8.

Ways To Aquire

Qualifications of this type are acquired via formal education.