Bachelor's Degree in Tourism and Hospitality Management. Specialisation in Tourism and Hospitality Management. Department of Business Administration. School of Management and Economics. Technological Educational Institute of Ionian Islands.


Regarding general competencies, a graduate of the Introductory Direction of Tourism and Hospitality Management will be able, as a professional, to:
• Analyse the macroeconomic and microeconomic environment of the tourism business and use statistical and mathematical models in order to design sustainable tourism policies consistent with the customer needs.
• Organise and manage a tourism business based on the principles of modern management.
• Manage and analyse information data and use marketing to make tourism product more attractive and competitive.

Regarding specific competencies, a graduate of the Introductory Direction of Tourism and Hospitality Management will be able, as a professional, to:
• Design and develop the appropriate type of alternative or non tourism based on the characteristics of the region, according to the customer's needs and tourism law.
• Design and implement tourism development policies and analyse tourism indicators and existing financial trends using financial, accounting and statistical tools.
• Implement total quality management in tourism business and manage crises in tourist or hotel accommodation.
• Design innovative tourism products and develop marketing, always oriented towards consumer needs.

The graduate of the Introductory Direction of Tourism and Hospitality Management will have proven knowledge and understanding of issues in the following areas:
General subjects:
- Business Administration
- Quantitative Methods
- Information Technology
- Accounting
- Marketing
- Economics
- Finance
- Law
- Foreign language
Specialised subjects:
- Theory of Tourism
- Geography of Tourism
- Information and Communication Technologies in Tourism
- Organisation and Management Catering Units
- Organisation and Operation of Travel Industry
- Tourism Law
- Tourism Economics
- Special and Alternative Tourism Forms
- Tourism Marketing
- Marine Tourism
- Conference and Event Organisation
- Tourism Development and Policy
- Hospitality Units Organisation and Management
- Design and Management of Tourist Destinations
- Crisis Management in Hotel and Tourism Industry
- Total Quality Management in Hotel and Tourism Industry.

The curriculum of the Introductory Direction of Tourism and Hospitality Management generally ensures the graduates of adequate skills to be able to:
• Use knowledge from various scientific and technological areas to analyse, design and implement tourism policy and development. He/she analyses and understands the business objectives and the data of his/her time that affect the goals of a sustainable tourism development.
• Apply appropriate forms of tourism based on features of geographical areas, customer's needs and consumer demand.
Resolve complex problems of economic and administrative nature in operational units. He/she prevents the appearance of crises on the hotel and tourism units and manages them in the event of their occurrence.
• Collect, analyse data in digital form and communicate to make the tourist product known, to promote and advertise it online using modern marketing strategies.

Further Information

The Introductory Direction of Tourism and Hospitality Management consists of two courses axes:
A) Courses covering the discipline of Management Science.
B) Courses focusing on specialized knowledge necessary for excellent scientific understanding and dealing with Tourism and Hospitality Management; courses providing specialised theoretical background and specialised mathematical, economic and informational skills and the technical training needs through laboratory applications and exercises.
The curriculum of the Direction of Tourism and Hospitality Management includes the following fields:
Business Management, Quantitative Methods, Marketing, Law, IT, Accounting, Economics, Finance, Foreign Language, Basic Concepts in Tourism, Organisation and Operation of Travel Industry, Food Business Administration, Special Forms of Tourism, Hospitality Business Management, Special Topics in Tourism.
The graduate of the Introductory Direction of Tourism and Hospitality Management is aware of the scientific methodology, has developed technical abilities and skills, gained experience of professional practice and is able to operate professionally, successfully supporting the development of his/her theoretical and empirical knowledge on the subject of Tourism and Hospitality Management.
In particular, the graduate of the Introductory Direction of Tourism and Hospitality Management, either as self-employed or as an executive of tourist business or organisation in the public or private sector, has the possibility to:
• Apply the principles of scientific knowledge and technical training in the design and analysis of successful policies for tourism development in public or private institutions.
• Analyse financial and information data in order to come up with appropriate indicators to improve the tourism product.
• Plan and develop various forms of tourism, alternative (religious, agro-tourism etc.) or non (organisation of conferences and events, marine tourism).
• Develop techniques to improve the service provided, and techniques of business risk management.
• Exercise modern administration for the achievement of the tourist business objectives.
• Apply scientific and technological administrative methods and practices in the production, pricing, distribution and promotion of tourist products.
• Conduct tourism market research to determine which products are required by potential tourists.
• Plan the economic and other activity of the tourism business, with absolute respect for the environment, both natural and built.
• Investigate and evaluate the potential for exploitation of tourist resources, destinations and, by extension, their tourism development.
• Most effectively manage the human resources of the tourism business.
In addition, the graduate of the Introductory Direction of Tourism and Hospitality Management and Business Hosting can comprehensively respond to the needs of monitoring developments in research and innovation of technology, and lifelong learning. He/she can also extend and refine his/her knowledge field by conducting postgraduate studies to obtain post-graduate academic degrees (M.Sc., Ph.D.) at the Universities of Greece or abroad.

Relation To Employment

Holders of qualifications that belong to this type may work either as self-employed or in positions of responsibility in companies and organizations in the private or in the public sector.


Access to this type of qualification have those who have completed at least the secondary education (level 4).
Holders of such qualifications gain access to study programmes at the same level or at level 7 or 8.

Ways To Aquire

Qualifications of this type are acquired via formal education.